- A contractual brief is outlined in an employment contract, for exampe, written work for a publication.
- For a formal brief, a meeting could be arranged or organised with the client to understand the neccessary requirements.
- A negotiated brief is where you and your client would work along side eachother, making decisions in a collaborative manner.
- An informal brief could just involve your client calling you on the telephone to discuss their requirements.
- A tender brief could involve several briefs being sent to many people to all come up with different ideas. When all the ideas are returned to the client, the best will be bought forward. A tender brief can be found in a similar style to a competition.
- A competition brief is an open brief that anyone can respond to it. Then the best responses will be rewarded.
Reading & Understanding the Brief
To begin understanding the brief you need to understand the clients demands and requirements. This invloves understanding what specific type of brief you are working to. The you will need to break down elements of the brief and work out what exactly you need to achieve and if you have any deadlines for work to be completed. It is essential the the requirements of the client are at the forefront of creation and also refer to brief to make sure you're satisfying the wants of the client. Sometimes the brief may not exactly specify what it is that you need to do, in this case is important that correctly understand what is asked of you. But it is essential you clearly inerpret what the client has asked for. If in doubt about any part of the brief then get back in touch with your client to clarify and clear up any misunderstood elements of the brief.
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