Monday, 23 January 2012

A Guide To Working In The Creative Media Sector #1

How to Respond to a Co-operative Brief

A co-operative brief will have other people as well as yourself involved with the final product that the client has given to you. You will be a part of a group that are all working on different elements of the brief. The team of you will need to work together to get all areas of the brief covered by giving aeach other a helping hand. However, this brief allows lots of room for disagreement. When such problems happen you will need weigh up different ideas and decide as a team which idea to use. But it is important that decisions are made as a group to ensure that you are satisfying the requirements of the client.

It is vital that the group stay in contact throughout the duration of the creation so that the final product seems as if it has been created by one person. It can't be made by just sticking everyones work together without consulting each other about what would work best. If you were creating a family based sitcom episode and you were in charge of the graphics and fonts, you wouldn't want to create title font with red, blood dripping text.

Aswell as keeping in contact with eachother, you will need to (as a group) liase with your client. However, with multiple people working on the same project, it could harder to communicate with clinet when you feel it neccessary. To resolve any contact issues, you need to negotiate with your team and work out what times are better than others to contact the client.

Once you have initailly recived the brief, one of the things you should do straight away is to check the deadline. Most of the time, everyone working on the brief will have the same dealine as eachother. So to make sure that you reach the dealine with the best possible outcome, it will help to plan out what you are going to do every day up to the deadline.

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